My mom called this morning and asked, "What exactly IS a Virtual Book Tour?"
Good question, Mom!
In a nutshell, the VBT is a new way to market books. Rather than -- or in my case, in addition to -- doing book signings in stores across the country, authors visit blogs and websites writing about their books and related topics.
There are several advantages to a VBT:
1. There aren't any travel expenses. No hotels or airline tickets. Just a lot of writing in advance.
2. The content created and posted lives on forever where a book event in a store is finite.
3. Bloggers and readers span the globe, so an author can reach people in many countries.
So, today launches my VBT! First stop: Virtual Book Tour de 'Net. Stop by and see what they have to say about A Journey into Michelangelo's Rome today! Tomorrow: a playlist on High Culture/Low Budget.
More questions about the VBT concept? Just let me know!